As anyone
who has flicked through a glossy fashion mag will realise, a fashion
story image should be so much more than a 'nice' picture - it needs to
reach out to its target audience and to affect them in some way (in our
case they should be left thinking 'I love that aspirational handbag and I
am powerless to resist').
Part of the process therefore, involved writing a brief for the students - putting into words what we wanted to see in the pictures.
Part of the process therefore, involved writing a brief for the students - putting into words what we wanted to see in the pictures.
When faced with what is effectively a blank canvas and an oyster's worth of choice it takes a bit of thought - we decided that we would like a clean urban look (given that most of our local locations are muddy and rural).
It was also a great opportunity to allow the students to come up with their own ideas, including choosing models, outfits and backdrops, allowing them to practice all aspects of a commercial shoot.
The result was a very professionial, quirky selection of studio images - thanks so much guys - hope it was great fun!
...and in another studio across the corridor some of Susan's hats were being shot too - we LOVE the lighting on these - amazing!